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Host: cheap, fast, reliable
Buy Frontpage for him: $85 or $6
Logo ideas: center, circle, whole, center point radiating
out
Idea for images: abstract art; themes in Google
Triangle theme
Style: not strong constrasts; softer blend of colors; likes scales of
tone/hues of color; blues and greens; would like posterized picture
of self put up
On site : White space that allows the boundaries to blur
Showcase what he has to offer; brochure, informational
Clients: entrepreneurial and Fortune 500; for-profit small and large
companies
Themes: Change Management, leadership development, ****Ethics**hot topic
Selling points:
- Business and academic: has background/experience in theory (teaching
at grad level) and practice (VP of Finance)
- broad perspective he can integrate at a systems level
- Differentiators: maturity and experience
- Ability to be integrative: see big picture, all the facts, understanding
all the sides, making sense out of the total....Living organism/organization:
organic
- Key selling proposition: that he has many satisfied customers
What audience believes:
- change management: that it's simple
- leadership deveopment: interested but don't want to invest
the time.....this is a very important thing becuase it is important
to develop an environment with good leaders; ; that changes the environment:
it makes people's experiences in an organization better, makes them
feel accomplished, proud, spirit invested, sense of community, feeling
valued and appreciated
- Ethical business: underestimate the importance of role models
What he wants them to do next:
- directly, call/email to ask for more info; contact him when they need
help at a higher level
- ants to say somethign that will make them curious
- wants to have great resources: make it usable for clients
- Wants to join clients in a partnership, a relationship for ongoing,
repeat business
Soft sell, more sophisticated
Show them the real benefits
Feeling he wants to leave them with: sophistication; like he knows a
lot and is willing to share; genuine, authenticated, crisp, clear, thoughtful,
competent, trustable, that it is a worthy risk; sense of comfort/ease:
not scary; being able to gauge the pace of change for people
Animal: paint horse: unique, familiar, sophisticated, powerful, not scary,
furry
Car: Audi S4: more than meets the eye, subtle; understated sophistication,
technology and price not readily visible
Project success based on: how many sign up for email; Positive comments;
whether info accessible (3 clicks in)
Risks: that it won't be done with enough quality or in a timely fashion
For future materials: need to deliver .tif format of logo as well as
EPS
Browser used: IE on a PC; Roadrunner
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